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农历丙午马年“福”文化形象IP和主题海报正式发布！

一起来认识一下吧——

“福马当先福启新程”

主题宣传海报

福建省马年“福”文化形象IP

马年头套灵感源自闽南传统“马面”戏曲脸谱，融合泉州木偶戏与莆仙戏的面谱特征，线条刚劲有力，色彩对比鲜明，象征忠义与奔腾精神，体现福建戏曲类非遗的独特魅力。头套上的云纹与海浪纹象征祥瑞与升腾，福建海洋文化与“海上丝绸之路”的历史记忆；茉莉花纹路象征“天香开茉莉”，传递福建人热情、纯洁与包容的文化气质。金色主调象征吉祥丰收，呼应“马到成功”的美好寓意，亦与福建“福”文化相契合。

“福”文化标识海报

来源：福网新时空微信公众号

编辑：黄国伟

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福建省马年“福”文化形象IP及主题海报正式发布！

2026-01-12 20:07 福视悦动